Unified Acquisition Strategy
Aligning Brand, Clients, and Talent for Shared Growth
Traditionally, organisations invest in client marketing and staff recruitment through separate functions, leading to duplicated effort, fragmented messaging, and missed opportunities for synergy.
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This case study explores a bold, integrated approach that unifies client and talent acquisition under a single, brand-led strategy. The result: optimised resources, a stronger market presence, and the ability to attract both clients and talent through a cohesive and compelling value proposition.
The Organisation
The organisation operated with distinct teams and strategies for attracting clients and recruiting staff. The marketing team focused on service awareness and growth, while People & Culture managed recruitment pipelines. Despite increasing investment in both areas, the organisation struggled with brand consistency, limited market reach, and high recruitment costs. A lack of integration between client and talent journeys also created internal inefficiencies and inconsistent experiences across touchpoints.
Challenges
Duplicated effort and disconnected acquisition strategies
Inconsistent brand messaging across client and recruitment channels
Rising costs of talent acquisition with declining ROI
Under-leveraged brand value in attracting aligned talent
Limited visibility of how client and staff experiences intersect
Approach . Outcomes
By unifying client and talent acquisition under a single strategy, the organisation streamlined efforts, amplified market presence, and created a cohesive experience that drives both growth and engagement.
Achieved nearly 3x brand lift by consolidating into a single acquisition pathway
Recruitment strategies aligned with client needs ensure staff are purpose-driven and service-ready
Realised 58% savings by integrating client and talent acquisition into a unified model
Improved Candidate and Client Experience with consistent and innovative approach of engagement
